Wayfinding & Maps

Make navigation easy

Beautiful wayfinding and maps enhance the visitor experience by making navigation around your site easy to understand.

The basic process of wayfinding involves four stages:

Orientation – The attempt to determine one’s location, in relation to objects that may be nearby and the desired destination.
Route Decision – The selection of a course of direction to the destination.
Route Monitoring – Checking to make sure that the selected route is heading towards to the destination.
Destination Recognition – Results in the destination being recognised.

A range of material is often required

A suite of wayfinding signage is often required to achieve these objectives. From park entry signs to track-side totems we create wayfinding material for all forms of interpretive media.

Suites of signs often include:

Park Entry Signs – used to identify the park and to create a sense of welcome
Information Bay Signs – used to introduce visitors to areas. They display comprehensive maps, information text, walking track information, regulations and statutory information as needed
Directional Signs – these provide visitors with cues to guide them and keep them on the move. They include track head signs, minor directional signs, directional totems, map totems

Stylised maps

Various styles of maps can be used in combination with wayfinding directions and text including:

Satellite imagery / orthophoto – very effective for wayfinding signage
Stylised maps – use corporate guidelines to develop maps often with set colour schemes, symbols, road and track definition e.g. for National Parks and Wildlife Service – great for brochures and wayfinding signage
Artistic – using other elements and graphics
Mud maps – an Australian saying dating back to the early years of European settlement. As much of the continent was unchartered by the new settlers they outlined directions to each other by drawing maps in the dirt or in the mud after it had rained. These in turn became known as ‘mud maps’.