Wayfinding & Maps
Make navigation easy
Beautiful maps and wayfinding material enhances the visitor experience by making navigation around your site easy to understand.
The basic process of wayfinding involves four stages:
- Orientation is the attempt to determine one’s location, in relation to objects that may be nearby and the desired destination.
- Route Decision is the selection of a course of direction to the destination.
- Route Monitoring is checking to make sure that the selected route is heading towards to the destination.
- Destination Recognition is when the destination is recognised.
A range of material is often required
A suite of wayfinding signage is often required to achieve these objectives. From park entry signs to track-side totems we create wayfinding material for all forms of interpretive media – brochures, signage, mobile websites.
Suites of signs often include:
- Park Entry Signs – used to identify the park and to create a sense of welcome
- Information Bay Signs – used to introduce visitors to areas by displaying comprehensive maps, information text, walking track information, regulations and statutory information as needed
- Directional Signs – these provide visitors with cues to guide them and keep them on the move. They include track head signs, minor directional signs, directional totems, map totems
Various styles of maps can be used in combination with wayfinding directions and text including:
- Satellite imagery / orthophoto – very effective for wayfinding signage
- Stylised maps that adhere to corporate guidelines e.g. for National Parks and Wildlife Service – great for brochures and wayfinding signage
- Artistic & mud maps – an Australian saying. It dates back to the early years of European settlement when much of the continent was still unexplored and unchartered by men. To outline directions to each other, outback travellers used to draw maps in the dirt or in the mud after it had rained. These in turn became known as ‘mud maps’.
Know where you are, where your desired location is, and how to get there. See beyond the horizon!