This project involved developing a comprehensive Visual Identity Style Guide for the Gondwana Rainforests of Australia World Heritage Area (Gondwana WHA). The guide establishes a consistent visual language for Queensland’s Gondwana WHA National Parks, ensuring clear, recognisable branding across signage, printed materials, and digital communication.
Scope of works
- Client: Queensland Parks and Wildlife Service and Partnerships (QPWS&P)
- Date: 2024
- Creation of the World Heritage Area visual identity style guide
- Design of the WHA identity marker sign
- Template development for signage, letterheads, and associated media
- Production of example illustrations and the development of a cohesive illustrative style for future work
- Integration of UNESCO World Heritage branding requirements
UNESCO World Heritage branding guidelines and protected area identity standards
UNESCO World Heritage branding guidelines outline the correct use of the World Heritage logo and emblem. These elements operate as trusted international identifiers—symbols of quality, authenticity, and cultural and environmental significance. Their presence reinforces the importance of conserving and preserving World Heritage Landscapes while strengthening public recognition of their global value.
Project outcome: consistent visual identity for interpretive signage and park communication
The resulting Visual Identity Style Guide supports the consistent application of the World Heritage identity across Queensland’s Gondwana Rainforests National Parks. It enhances the visual coherence of interpretive and directional signage, printed material, and communication assets, while maintaining alignment with UNESCO World Heritage branding principles.
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