Interpretive Signage, Horseshoe Bay

Interpretive signage at Horseshoe Bay tells the story of the Pilot Station, Flagstaff and Signal Station whose history began in 1902. After the flood of 1893 caused the closure of the river entrance at Grassy Head the pilot and his crew were relocated to South West Rocks near the new entrance forced by the river flood. It was at this stage that the importance of South West Rocks as a town of maritime significance was realised. These interpretive signs reveal some of this rich maritime heritage.

New Entrance interpretive signs

Flagstaff interpretive sign

Horseshoe Bay interpretive signs

We worked up a series of three styles to choose from incorporating old world, pirate type fonts and a graphic background representative of the signal station flagstaff. One of these was selected and refined for the final versions.

  • Date: March 2014 – September 2014
  • Service: Design and content writing for heritage site
  • Specs: 3 signs 1000mm wide x 600mm high on custom foldback frame.
  • Client: Kempsey Council
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