The heritage trail interpretive plan for Parkes Shire Council developed a structured approach to interpreting Parkes Shire’s heritage resources and stories. It provided consistent designs and messaging for visitors that could be rolled out across the Shire.
Heritage trail interpretive plan
- Parkes Shire Council
- July 2015 – February 2016
- Engage with multiple stakeholders to identify goals, objectives and interpretive themes,
- Develop template designs (as the basis for ongoing work) for several styles of signage
- Provided fabrication designs and approximate costings
- Research and write stories for 3 signs
Parkes rich cultural heritage
Parkes Shire has a rich cultural heritage that is not readily accessible to visitors to the region. Council identified the need for a number of interpretive signs to be erected to engage the local community and visitors in the heritage of the Parkes Shire.
We were engaged to develop a clear and unified approach in style and materials and to ensure consistency throughout the trail and a clearly recognisable identity for Parkes. Interpretive media developed reflected the Parkes Shire new destination brand, ‘It all adds up’ and contributes to a positive first impression for visitors of Parkes and the surrounding towns.
The plan guides Council in how to create welcoming and engaging material, whilst evoking a sense of the rich history of the area. Identified sites were being developed into a heritage trail product which will be promoted to visitors and the community, creating another tourism experience for the region.
