Interpretive planning often requires logo development based on the over-riding interpretive theme for a site. Depending on politics and competing logos from funding bodies and clients they are not always adopted but here are a few favourites.
Cowra Prisoner of War Camp and Peace Precinct
Central theme for the logo was – The Cowra POW Camp was integral in shaping the identity of Cowra as a multicultural, peaceful, accepting town who is proud of its place in history.
It was developed with the following purposes in mind:
- Promotion of the accepting nature of Cowra who is proud of its place in history.
- The Prisoner of War Camp area is an iconic historic location which is central to Cowra’s identity as a town and a community.
- The Peace Precinct is an important open space area
- There is opportunity to develop the Peace Precinct as a cultural hub of biodiversity and provide a passive recreation area.
- As a result of the events of the Cowra Breakout Cowra prides itself on being a centre of World Friendship
Logo elements include:
- the word COWRA
- peace symbol
- a C enclosing / cradling the peace symbol
Callan Park is a unique blend of natural and cultural heritage and has been described as a therapeutic landscape of rich social and cultural significance. OEH manages Callan Park and seeks
to activate the landscape for recreational use while creating a sense of space that connects with visitors.
At Callan Park people are drawn from their urban lives to experience the open space and foreshores. They come to breath in the beauty, to stimulate the senses but moreover to be uplifted, alive and
unshackled from their daily routines.
Our interpretation focuses on reinforcing the human connection with:
- the revitalising nature of the site for past, present and future generations
- the value of open space within a densely populated urban landscape
- the heritage significance of the site
When considering a theme for the interpretation of Callan Park we felt it was important to recognise that the natural setting was designed to be therapeutic and that the views to the water was an integral part
of this design. Logo development design considerations included:
- Use of full name rather than an acronym or graphic so it is clearly identifiable
- Old world font – in keeping with its origins
- Tree – to reflect the therapeutic value of the landscape of Callan Park and Broughton Hall.
Shannon Creek Dam logo development
Completed in 2008, Shannon Creek Dam is a 30,000 megalitre off-river storage reservoir that supplies water to the Clarence valley and Coffs Harbour areas. Our logo development included:
- using the first character of each word in a highly stylised manner
- modifying these characters to represent the shapes of the Dam – Water – Vegetation/Earth – Dam
- using colours to represent the surrounding elements of – Water – Earth – Vegetation
We were engaged to develop all interpretive and information signage, entry statement, logo wayfinding, commemorative plaques, brochures, flyers, RTA signage, warning and regulatory signage and height gauge.
The Wellington Caves and Holiday Complex comprises 3 different elements that needed to be identified in the logo. These were:
- Caves – tours
- Caravan Park – accommodation
- Cafe – food
Logo development considered how to tell people what to feel and think as follows:
- Adventure & Discovery – Fossils, science, eco-tourism
- Family time – holidays, place memories are created
- Relaxed scenic place to stay
- Professionally run, quality accommodation and tourism attraction