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Aboriginal Logo Design

We’ve been engaged by several LALCs to design logos for walking trails, marine environments and IPAs.

Aboriginal Logo Design – Ngunya Jargoon IPA

A competition was run with local primary school kids. The winning artwork was to be used as basis for an aboriginal logo design for the Ngunya Jargoon IPA. Stretching over 1,114 hectares of the Lower Richmond Valley on the northern coast of New South Wales, Ngunya Jargoon Indigenous Protected Area is a refuge for an extraordinary number of plants & animals, one of them being the Potaroo which this design was based on. We worked with Jali Local Aboriginal Land Council (LALC) to develop the artwork into a logo.

Ngunya Jargoon Logo Design

Ngunya Jargoon aboriginal logo design

Indigenous Logo Design, Nobodyz Trash

The first drafts for this indigenous logo design were developed on a gyre / spiral. Floating oceanic debris tends to accumulate at the centre of gyres (a gyre in oceanography is any large system of rotating ocean currents, particularly those involved with large wind movements) and on coastlines. The brief from from Gumma IPA was to design a Marine Debris logo using a cracked font and include a spiral with rubbish. The drafts looked fantastic but we decided to move away from the original brief as the rubbish in the spiral was too busy. Less is more in logo design! It was simplified to the iconic piece of marine debris – the plastic water bottle.  Both a landscape and portrait version have been developed here.

The Final

Dreamtime Story Logo for the Nyambaga Walking trail

This Dreamtime Story logo was requested as part of the Nyambaga Walking trail project in the Nambucca Valley. I tried to connect it with what had already been designed and used the fish that were in the walking trail logo to do this. The colours are based on a palette provided to match all the other material. Here is the final selection.

Yulagarral Logo

Yulagarral Logo


Nyambaga Walking trail

The trail runs between Shelly Beach and the river break wall. It has been built so that it is ‘interpretative’ for walkers – with signs highlighting the cultural heritage of the area, both Indigenous and European, as well as pointers to the the types of vegetation, bird-life and animals in the area.


Nyambaga Walking Trail logo

Nyambaga Walking Trail logo

Categories:   Aboriginal, Marketing

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