Signage Viewing Sequence

Interpretive hierarchy or signage viewing sequence is as follows:

1. Headings or images – seen at a distance that are appealing or attract interest
2. Images and illustrative materials – which promote interest
3. Maps and their legends – that guide people around the area
4. Captions – which explain the images, illustrations and context
5. Sub-heading and labels – on diagrams and maps to be scanned for further information and finally
6. Body Text – if the materials above have held their attention or interest

So,  the all important content will only be looked at if you have a fantastic design and great images that initially attract the attention of visitors. Then of course you need the wonderful human stories interwoven with universal themes that everyone can relate to. This accommodates for:

• The Streaker – 3 seconds
• The Stroller – 30 seconds
• The Student – 3 minutes