Non-Personal Interpretive Media

Personal Interpretive Media vs. Non-Personal Interpretive Media

Interpretation has its roots in the US Park Service, where guided walks, talks, and tours, known as personal media, are widely embraced. These personal media interpreters, such as rangers, guides, naturalists, actors, and educators, serve as valuable resources for visitors seeking more in-depth knowledge and engagement. However, as visitor numbers vary seasonally and from site to site, other forms of interpretation have been pursued in the non-personal area. Non-personal interpretive media includes signage, exhibits, audio tours, and digital media that can provide informative and engaging experiences for visitors in the absence of personal interaction. In Australia, non-personal media provides a more flexible and scalable approach to interpretation. With lower visitor numbers across bigger areas, it can reach a larger audience and provide visitors with a self-guided experience. Non-personal media is also cost-effective and can be updated easily.

Our speciality lies in non-personal interpretive media. As these forms of communication are non-personal, our focus is on creating thematic stories that can enrich the visitor experience. By connecting these themes to the lived experience of the visitor, our aim is to create a deeper sense of engagement and understanding. To achieve this, we use universal storylines that can appeal to visitors from diverse backgrounds and cultural perspectives. Ultimately, our goal is to create a memorable and immersive experience that leaves a lasting impression.

NAI International Conference – Brazil 2019
Interpretive signage tips