Interpretive Signage Design

Effective interpretive signage design

Designing effective interpretive signage requires attention to detail and a focus on creating an emotional connection between visitors and the site. Here are some tips:

Theme – Choose a theme that connects the visitor to the site emotionally and intellectually. The theme should be relevant to the site and its history and should be easy to understand.
Storytelling – “Tell well not all” a colleague often reminds us. Tell the important stories and relate the unexpected. A story should be engaging, informative, and emotionally resonant.
Visuals – Use visuals such as photographs, illustrations, and graphics to enhance the visitor’s experience. The visuals should be of high quality and relevant to the theme and story.
Layout – The layout of the signage should be easy to read and navigate. Use clear headings and subheadings to guide the visitor through the story.
Language – Use simple language that is free of jargon.