Print Style Guides
Are a set of standards for writing and designing documents. The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents.
Style guides can focus on:
- graphic design with topics such as typography and white space
- written style with topics such as tone (casual, formal, etc), preferred sentence lengths, manuscript layout, depth of treatment of a subject, spelling (UK vs. US for example), readership considerations, use of abbreviations, accepted terminology, the use of symbols, voice preferences (active v passive, first person v second or third), structure, paragraph numbering and indentation, the use of headings, the use of lists, trademark or branding considerations.
Website Style Guides
Website style guides cover visual and technical aspects, along with text. They provide a means of documenting basic rules and features that ensure consistency in output. They can make websites look and read consistently, and thus translate into a better user experience, higher usability and ultimately fulfill a website’s goals more effectively. Website style guides can focus on: font styles – normal, bold, italic, etc., colour, size and font of headings, the image used for bullet point lists, the size of the images on the site and any associated border around them, order lists, videos, etc.
An image that dramatizes and communicates an idea presupposes the use of a visual language. Just as people can ‘verbalize’ their thinking, they can ‘visualise’ it. A diagram, a map, and a painting are all examples of uses of visual language. Its structural units include line, shape, color, form, motion, texture, pattern, direction, orientation, scale, angle, space and proportion.
Print Style Guide Examples
Australia Taxation Office
Department of Health and Aging
NPWS – Brochures for Print
The Office of Environment and Heritage (formerly DEC, DECC, DECCW) and NPWS have been clients since 2002. During this period we have designed an extensive amount of material across a range of formats whilst conforming with brand guidelines and templates.
Natural Resource Management Information Series – series of 15 Advisory Notes
Identification Guidelines for Endangered Ecological Communities – a series of 20+
Endangered Ecological Community – Nominations to List – a series of 10+
Lord Howe Island Board
Solitary Islands Marine Park
Web Style Guide examples
NPWS – Online Brochures
Visual Language examples
NPWS – Spirit of the Land
The Spirit of the Land exhibition at Sea Acres Rainforest Centre in Port Macquarie used a flexible but common visual language primarily through the use of fonts, colours and the batik banners that were created for the exhibition. The banners have been used where possible in the bottom banner of posters, flyers, invitations and postcards.
NPWS – Solitary Islands Coastal Walk
The visual language for the newly created coastal walk incorporated elements of the NPWS branding in the minor directional signage and headland signage. Once again consistancy of fonts, colours, mapping elements, photography placement and proportions were maintained throughout.
Glenn Innes Land Council – Willow Boorabee Interpretive Signage
A series of 11 signs has been complete for the Glenn Innes Land Council. All signs use the same visual language through the use of graphic elements, fonts, layout and design.
More Interpretive Signage Projects with established visual language
In addition to the creation of new artwork to match existing style guidelines we have also created style guidelines for
- Cowra POW Camp signage
- Gondwana Rainforests of Australia
- Majestic Cinemas