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The Interpretive Design Company

Hello, we are Dee Rogers and Peter O’Brien and in 2011 we founded The interpretive Design Company (TIDC). Dee had a flourishing graphic design business well before she met Peter in early 2007. With a common interest in the natural environment and cultural heritage we created TIDC and it was a natural progression to focus on heritage interpretive projects. Over the years our small and agile company has become increasingly focused on connecting the visitor with the inherent values of place. We have achieved this using compelling storytelling, the powerful human connection to universal values and engaging design to enhance the visitor experience, raise awareness and promote stewardship of iconic locations. We have delivered hundreds of interpretation projects for iconic sites across Australia and the near Pacific.

We get asked a lot, “what is interpretation?” For us, interpretation is about communicating with visitors and telling stories evoked by the relationships between people and place. It is about meanings and facilitating understanding. We recognise the importance of the visitor and creating experiences that engage, provoke thought and reveal  meaning. When the meaning is revealed there is understanding and understanding fosters an emotional connection to places and stories. Our job is to talk to the life experiences of the visitor across a wide variety of communication strategies. These strategies may include signage, maps, wayfinding material, art, sculpture, audio and interactive digital media.

We research stories, develop themes and key messages, write content, design, create interpretive/concept plans and project manage production. Our award winning projects have been recognised nationally and internationally.

We acknowledge the Traditional Owners of the land we work on, the Gumbaynggirr people, and pay our respects to their Elders past and present.

Dee Rogers

Dee is the driving force and creative talent at The Interpretive Design Company. In a life of curious twists and turns – Art, Music, Computers and Art again – Dee returned to the world of design for her daytime career in 2002. About Dee

Peter O’Brien

The Interpretive Design Company has given Peter the opportunity to pursue his life-long passion for writing. His application to researching themes and stories, and attention to detail are creatively blended into engaging text. About Peter

Kate Alexandra

Kate Alexandra is The Interpretive Design Company’s newest designer and is keen to discover how design may be used to influence connection, understanding and subsequent action. About Kate


Our clients include state, federal and local government departments. We have been contracted by NGO’s, indigenous groups and private enterprise. We work at home (Australia) and abroad.


There are so many clients we love working with and who love working with us! Testimonials