The Interpretive Design Company
Hello, we are Dee Rogers and Peter O’Brien and in 2011 we founded The interpretive Design Company (TIDC). Dee had a well established graphic design business well before she met Peter in early 2007. Both Dee and Peter became interested in the environment and cultural heritage and when they created TIDC it was a natural progression to focus on heritage interpretive projects. Over the years our small and agile company has become increasingly focused on connecting the visitor with the inherent values of place. We have achieved this using compelling storytelling, the powerful human connection to universal values and engaging design to enhance the visitor experience, raise awareness and promote stewardship of iconic locations. Over the years our small and agile company has delivered hundreds of interpretation projects and plans for iconic sites throughout New South Wales, Victoria and the Northern Territory.
We get asked a lot, “what is interpretation?” For us, interpretation is about communicating with visitors and telling stories evoked by the relationships between people and place. It is about meanings and facilitating understanding. We recognise the importance of the visitor and creating experiences that engage, provoke thought and reveal meaning. When the meaning is revealed there is understanding and understanding fosters an emotional connection to places and stories. Our job is to talk to the life experiences of the visitor across a wide variety of communication strategies. These strategies may include signage, maps, wayfinding material, art, sculpture, audio and interactive digital media.
We research stories, develop themes and key messages, write content, design, create interpretive/concept plans and project manage production. Our award winning projects have been recognised nationally and internationally.
We acknowledge the Traditional Owners of the land we work on, the Gumbaynggirr people, and pay our respects to their Elders past and present.
Dee is the driving force and creative talent at The Interpretive Design Company. In a life of curious twists and turns – Art, Music, Computers and Art again – Dee returned to the world of design for her daytime career in 2002. About Dee
The Interpretive Design Company has given Peter the opportunity to pursue his life-long passion for writing. His application to researching themes and stories, and attention to detail are creatively blended into engaging text. About Peter
Our clients include state, federal and local government departments. We have been contracted by NGO’s, indigenous groups and private enterprise. We work at home (Australia) and abroad.
There are so many clients we love working with and who love working with us! Testimonials