We create meaningful visitor experiences.

Meet the team

Peter O’Brien

The Interpretive Design Company has given Peter the opportunity to pursue his life-long passion for writing. His application to researching themes and stories, and attention to detail are creatively blended into engaging text.

About TIDC - Dee Rogers

Dee Rogers

Dee is the driving force and creative talent at The Interpretive Design Company. In a life of curious twists and turns – art, music, IT and art again – Dee returned to the world of design for her daytime career in 2002.

About TIDC - Kate Alexandra

Kate Alexandra

Kate joined TIDC as a designer in 2021 and has since been eagerly discovering the creative power of interpretation. Her background in Fine Arts lends to her work as a designer, illustrator and storyteller.

About TIDC - Ollie Crofts

Ollie Crofts

Early obsessions in stagecraft and filmmaking led Oliver into the expansive world of storytelling. With a new-found passion for interpretation, he aims to inspire through immersive and engaging video.

Where we started

We (Dee and Peter) founded The Interpretive Design Company (TIDC) in 2011. Our common interest in the natural environment and cultural heritage made it a natural progression from our existing graphic design business into the world of interpretation.

Over the years our small and agile company has become increasingly focused on connecting the visitor with the values of place. We have delivered hundreds of interpretation projects for iconic sites across Australia and beyond.

About TIDC - Peter & Dee photo
Murramarang wayfinding site visit

We research stories, develop themes and key messages, write content, design signage, create interpretive plans and project manage production. Our award-winning projects have been recognised nationally and internationally.

We acknowledge the Traditional Owners of the land we work on, the Gumbaynggirr people, and pay our respects to their Elders past and present.