The Interpretive Design Company.

Helping people understand places.

The Interpretive Design Company creates interpretation plans, wayfinding systems, interpretive signage and visitor experiences that deepen understanding, strengthen connections and inspire people to care for the places they visit.

 

Botanic Garden welcome signs

Botanic garden signage: wayfinding and interpretation

Botanic garden signage that brings together wayfinding, maps & interpretation across the North Coast Regional Botanic Garden in Coffs Harbour.

Guulabaa interpretation entry statement

Guulabaa interpretation

Guulabaa interpretation included planning and design of entry statement, signage & illustrative screens along with research & story writing.

Gondwana signage

Gondwana interpretive signage – NPWS, NSW

Interpretive signage for NPWS across NSW’s Gondwana Rainforests: unified panels, maps and wayfinding that boost visitor engagement at scale.

Miners memorial signage poppet head 4

Miners memorial signage

Miners memorial signage consist of 9 interpretive panels that pay homage to those who lost their lives in mine, mill and quarry accidents.

Gondwana visual identity style guide

Visual Identity Style Guide – Gondwana Queensland section

Visual identity style guide for the Gondwana Rainforests World Heritage Area, aligning Queensland national parks with UNESCO branding.

Walking track interpretive signage -Baruwei Loop hub 1

Walking track interpretive signage – Nitmiluk

Jawoyn artworks inspired the designs for the Baruwei Loop walking track interpretive signage. Their dreamtime stories grace the lookouts.

Audio post - Gumgali Track

Audio interpretation

Audio interpretation brings stories, voices & language into place, creating deeper connections with visitors.

Asset of Intergenerational Significance Sydney Harbour orchid

Asset of Intergenerational Significance (AIS)

An Asset of Intergenerational Significance (AIS) can be any area of exceptional value. These interpretive panels are environmental AIS signs.

Visitor orientation display- Gumgali Track

Interpretive visitor experience, Gumgali Track, Korora Lookout

Interpretive visitor experience for Korora Lookout incorporates sculpture, spray art, audio, seating & interpretive signage.

Ngurin bush tucker interpretive signage

Bush tucker trail signage, Karratha WA

Engage with indigenous culture and bush medicine through stunning Ngarluma artwork on the Ngurin Bush Tucker Trail signage in Karratha.

Blue Flax Lily Bush tucker signs

Bush tucker signs, Dorroughby Environmental Education Centre

These bush tucker signs describing aboriginal native plant foods and their uses were developed for Dorroughby Environmental Education Centre.

Our services

We combine research, creative thinking and design expertise to create interpretation that informs, inspires and connects people to place.

Aboriginal collaboration

Working together to share Country with respect. We work with Traditional Owners and Aboriginal communities to help share Country, culture and stories.

Graphic Design

Turning information into understanding. We design signage, publications, maps and visual communication that transforms complex information into clear, engaging experiences.

Interpretive experiences

Creating more ways to encounter the stories of place. We help you understand your place, your audience and your goals to create a clear direction for interpretation.

Interpretation planning

Finding the story before designing the outcome. We help you understand your place, your audience and your goals to create a clear direction for interpretation.

Interpretive signage

Turning stories into experiences in the landscape. We research, write and design signs and graphic elements that connect people to place and its stories.

Visual style guides

Creating consistency across every visitor experience. We develop visual style guides that establish a clear design language for signage, maps, exhibitions and interpretive media.

Wayfinding and mapping

Helping people understand where they are and where they can go. We plan and design wayfinding systems and maps that support safe, enjoyable and confident journeys.

Writing

Stories that help people connect with place. We write interpretive content, visitor guides, reports and educational resources that transform research and complex information into clear, engaging stories that people remember.

Testimonials

What our clients say

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