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Infographics

Our Infographics condense large amounts of information into a graphic where it can be more easily absorbed by readers. Created in Illustrator, Photoshop and InDesign we draw on our large library of icons and graphics to create these  visual representations. They present information, data and knowledge quickly and clearly in an easy to understand format.

Infographics can improve cognition by utilising graphics to enhance the human visual system’s ability to see patterns and trends. Evolving in recent years to be used for mass communication, they are designed with fewer assumptions about the readers’ knowledge base than other types of visualisations.

Modern maps, especially route maps for transit systems, use infographic techniques to integrate a variety of information, such as the conceptual layout of the transit network, transfer points, and local landmarks.

Infographics should:

  • show the data
  • induce the viewer to think about the substance rather than about methodology, graphic design, the technology of graphic production, or something else
  • avoid distorting what the data have to say
  • present many numbers in a small space
  • make large data sets coherent
  • encourage the eye to compare different pieces of data
  • reveal the data at several levels of detail, from a broad overview to the fine structure
  • serve a reasonably clear purpose: description, exploration, tabulation, or decoration
  • be closely integrated with the statistical and verbal descriptions of a data set.

Illustrations

To come!

Categories:   Marketing