Endangered Species Brochure

Two endangered species brochures were developed for The Department of Environment and Heritage (DEH) to launch a public awareness campaign. They aim to locate two endangered species…the Australian Fritillary Butterfly and the Pink Underwing Moth. They form part of the Saving our Species program – a new conservation program of the DEH that aims to maximise the number of threatened species that can be secured in the wild in NSW for 100 years. The designs adhered to DEH style guides and some amazing photography made the design process a pleasure.

Endangered Species Brochure – summary

Date: June 2015
Service: Design and production
Specs: 2 brochures – Double sided A4 folded to DL
Client: The Department of Environment and Heritage, Ecosystems and Threatened Species

Australian fritillary butterfly endangered species brochure

The Australian fritillary butterfly (Argyreus hyperbius inconstans) was a common site along the east coast from Port Macquaire (NSW) to Gympie (Qld) but numbers declined dramatically through the 1980s and 1990s. With no confirmed sightings since 2001, sporadic observations sustain the hope that wild populations remain. The adult fritillary is very mobile and it appears that populations go through boom-and-bust cycles.

Southern Pink Underwing Moth endangered species brochure

The Southern Pink Underwing Moth (Phyllodes imperialis smithersi) is an endangered species found in southeast QLD and the north coast of NSW, as far south as Bellingen. As the moth is difficult to find, and therefore rarely observed, its abundance has proven very difficult to establish.


Categories:   Environmental