The Australian Government, Department of Health and Aging engaged us to design posters and brochures to increase awareness of upcoming changes to the Measles, Mumps and Rubella (MMR) and Varicella (chicken pox) vaccines. The materials requested were required to support a communication strategy that informs health professionals, parents and caregivers of children of the new MMRV vaccine as well as information about the transition period.
Vaccination Brochure Poster and Booklet – MMRV
The brief included:
- Information booklet: Immunisation Provider Guidelines – The guidelines contained key clinical information for immunisation providers relating to the MMRV changes.
- Brochure (DL): Targeted at parents and caregivers of children in the appropriate age range of 0-4 years.
- A3 Vaccination Poster: Targeted at parents and caregivers of children in the appropriate age range of 0-4 years both for indigenous and general populations.
The poster selection had went through iterations from initial draft to final. Here are a few of the options.