The first drafts for this indigenous logo design were developed on a gyre / spiral. Floating oceanic debris tends to accumulate at the centre of gyres (a gyre in oceanography is any large system of rotating ocean currents, particularly those involved with large wind movements) and on coastlines.
Date: February 2013
Service: Logo Design
Specs: Design a Marine Debris logo using a cracked font, spiral and rubbish with the spiral
Client: Gumma Indigenous Protected Area
Nobodyz Trash – Indigenous Marine Debris Network
The brieft from from Gumma IPA was to:
- To design a Marine Debris logo
- Use a cracked font
- Use a spiral to represent the indigenous peoples of the pacific and the movement of the ocean
- Place rubbish in the spiral
Following on from the first and second round of drafts it was decided to simplify the logo to the iconic piece of marine debris – the plastic water bottle. Eighty percent of marine debris is plastic. Plastics accumulate because they typically don’t biodegrade as many other substances do. Both a landscape and portrait version have been developed here.
The process went through many iterations and moved away from the original brief as the rubbish in the spiral was too busy. Less is more in logo design! But, I love this design concept and it works well as a poster.