Aboriginal Marketing Material for Gaagal Wanggaan

Gaagal Wanggaan (South Beach) National Park – Gumbaynggirr Country

On the 23 April 2010 a new National Park was created protecting coastal lands and the adjacent Warrell Creek located between Nambucca Heads and Scotts Head on the Mid North Coast of NSW. It is called Gaagal Wanggaan (South Beach) National Park, pronounced gargle wungarn, the Gumbaynggirr Aboriginal words meaning South Beach.

We were commissioned by NPWS to produce aboriginal marketing material for the opening of the park. This included signage, posters, opening banners, brochures, logo, entry statements and a range of print materials.

It contains significant Aboriginal cultural values including cultural sites demonstrating the continuous use of the area by Aboriginal people for many thousands of years. The National Park also protects undisturbed coastal dune systems, patches of rainforests, palm forests, coastal shrubland, and heath, and the estuarine communities of mangroves, salt marsh and seagrass beds along Warrell Creek.

The logo was created from supplied aboriginal artwork by Francine Edwards

Categories:   Aboriginal, Marketing

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