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Aboriginal Logo Design – Ngunya Jargoon IPA

A competition was run with local primary school kids. The winning artwork was to be used as basis for an aboriginal logo design for the Ngunya Jargoon IPA. Stretching over 1,114 hectares of the Lower Richmond Valley on the northern coast of New South Wales, Ngunya Jargoon Indigenous Protected Area is a refuge for an extraordinary number of plants & animals, one of them being the Potaroo which this design was based on. We worked with Jali Local Aboriginal Land Council (LALC), a member of the Great Eastern Ranges Border Ranges Alliance to help implement priority actions in Ngunya Jargoon Indigenous Protected Area (IPA).

Date: February 2013
Service: Potaroo Logo Design
Specs: Design a logo based on the winning artwork from a primary school competition
Client: Jali Local Aboriginal Land Council (LALC),

Project brief

The community would like the outline and colours of the logo to reflect those of winning artwork below.

Ngunya Jargoon Logo Base Artwork

In addition, the following requests were made:

  • Remove IPA letters and place them on the perimeter of the logo (perhaps at the bottom)
  • Place the name of the IPA which is Ngunya Jargoon somewhere (perhaps at the top)
  • Most importantly this logo needs to be worn by the green team workers and by community members on hats etc. so it needs to look –“not like kids artwork”
  • Need to work with the outline of the potaroo (Potorous tridactylus) to make it look more like a potaroo and less like a rat
  • JALI IPA like colours and the shading

So here are the drafts (and comments – thought process) from the above brief.

Draft 1

Ngunya Jargoon Draft Logo Design

This version Draft 2 (below), is too busy and looks like a rat so another Potaroo graphic was created

Ngunya Jargoon Draft Logo Design

This version is still too busy so another graphic option (below) for the Potaroo was developed.

Ngunya Jargoon Draft Logo Design

The option below Draft 4 was developed from the previous graphic and uses simple gradients and shapes.

Ngunya Jargoon Draft Logo Design

The graphic now lends itself to various options with different colours and fonts … some of these are displayed below. The board is considering the options at the moment before the next round of drafts.

Preferred Option – draft 5

Ngunya Jargoon Draft Logo Design

Draft 7

Ngunya Jargoon Draft Logo Design

Draft 9

Ngunya Jargoon Draft Logo Design

Draft 10

Ngunya Jargoon Draft Logo Design

Draft 12

Ngunya Jargoon Final Logo Design

Final Ngunya Jargoon Logo

Ngunya Jargoon Logo Design

Categories:   Aboriginal, Marketing

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